Cold-chain hub
Pre-cooling and cold storage to cut post-harvest losses.
MA
Msasa Agri Holdings
Horticulture, seed and contract farming
- Marondera
- Founded 2004
- 850 staff; 6,000 contract growers people
Company overview
An integrated horticulture business linking smallholder growers to regional retail buyers.
Msasa Agri Holdings began as a seed distributor and now runs contract farming schemes for fresh vegetables, fruit and legumes.
The company provides inputs, extension advice and guaranteed offtake to growers, then grades, packs and ships produce to supermarkets in Zimbabwe and the region.
Leadership
-
TS
Tatenda Sibanda Chief Executive
-
LM
Loveness Mupfumira Head of Grower Relations
Company milestones
- 2004 Founded as a seed distributor in Marondera.
- 2012 First contract farming scheme for export vegetables.
- 2020 Packhouse accredited for regional retail supply.
- 2026 Cold-chain hub commissioned in Mashonaland East.
Projects & investments
Solar irrigation
Shared solar pumps for grower clusters.
Innovation
Growers receive planting schedules and price updates by SMS, and the company is testing produce traceability from field to shelf.
Social impact
More than a third of Msasa's contract growers are women. The company funds agronomy scholarships at a local college.
Recent stories
Agriculture
Beyond tobacco: the value-chain crops drawing new capital
Horticulture, pulses and specialty crops are attracting investors who want processing and export margins, not just harvests.
Corporate milestone
Msasa Agri commissions cold-chain hub to link smallholders to regional buyers
The facility is designed to cut post-harvest losses and lets the company take on longer supply contracts.