Connecting smallholder farmers to regional supermarket shelves.
Tatenda Sibanda
Chief Executive
Profile & Background
Tatenda Sibanda is an agricultural economist who grew Msasa Agri Holdings from a seed distributor into an integrated horticulture business working with thousands of contract growers.
Coverage Featuring Tatenda Sibanda
Agriculture
Beyond tobacco: the value-chain crops drawing new capital
Horticulture, pulses and specialty crops are attracting investors who want processing and export margins, not just harvests.
Corporate milestone
Msasa Agri commissions cold-chain hub to link smallholders to regional buyers
The facility is designed to cut post-harvest losses and lets the company take on longer supply contracts.