Zambezi Crest Hospitality has opened a twelve-suite eco-lodge on the upper Zambezi, the first of several smaller properties planned by the group.
The lodge runs on solar power with battery storage and recycles water for its gardens and laundry. It is aimed at travellers who pay more for privacy, guiding and a lighter environmental footprint.
The strategy reflects a broader shift in the region's tourism market toward fewer guests and higher rates, with more of the spending reaching nearby communities.
“We are not trying to fill more beds. We are trying to make each stay worth more, to the guest and to the community around the lodge.”
— Rumbidzai Nhema, Managing Director
The group's hospitality academy will supply guides and service staff for the new lodges.