When a Zimbabwean artist trends across the continent, the country's image travels with them. The creative and cultural industries are increasingly recognised as part of the national brand.
Behind the performers are businesses: studios, promoters, production companies, designers and managers. They employ young people and earn income from audiences abroad.
- Streaming has opened global audiences to local music and film.
- Brand partnerships link artists with corporate marketing budgets.
- Festivals draw visitors and support hospitality.